#ShowUs: Dove is going to change the world’s stock imagery by partnering with Getty Images and Girlgaze to create an image bank that will accurately reflect the beauty of real women living real lives in 35 different countries. The purpose: to fight stereotypes.

simple was in charge of developing activations for the project during the Cannes Lions. Hack Cannes was our motto. In addition to the panel with Shonda Rhimes, simple has developed a recruitment strategy based on activations in the hotels of La Croisette and a gala dinner on a beach.